The unique International Group of Barter exclusively dedicated to luxury brands.

A Success Story

EFFICIO GROUP enables you to finance top communication without extra-cash thanks to your products stocks. For more than 20 years, we have been working hand in hand with the most prestigious and demanding luxury brands to become their reliable partner. EFFICIO GROUP has developed a true expertise in turning products (phase out, close out and current collections) into golden communication opportunities, earning us great recognition in the luxury and premium brands market.

Do more, without more (cash!)

How is that possible?

By helping you finance cutting-edge communications with no extra cash using products stocks. EFFICIO GROUP’s smart, innovative Barter solutions boost your exposure, brand awareness and sales worldwide.

EFFICIO GROUP is unique.

We are the only international Barter group providing luxury and premium brands with communications in counterparts with exchange transactions that are 100% guaranteed, tailored and innovative: we transform your products into media and extra media solutions. We have been doing for a long time, continuously enhancing our networks and creating new opportunities for its clients, here and abroad.

We are global, because your needs are.

Our team of experts develops tailor-made and confidential solutions optimizing our extensive network of media groups and partners across Europe, Americas, the Middle East and Asia. Today, we are proud to be supporting many prestigious Maisons who trust us since the very beginning.

Our mission does not stop at making you live bigger dreams for your brands.

We strive to build strong and sustainable relationships with our clients because we believe that looking after each other triggers new ideas and better understanding. We have become a strategic and long-term partner of luxury and premium brands.

a snapshot
in numbers

  • Dedicated to luxury and premium brands since 1995
  • Turnover: 40M€
  • HQ in Paris
  • Communication campaigns in 20 countries
  • Independant & privately owned
  • Media: 70%
  • Extra media: 30%

Where we work

(% of our turnover)

North America

Values that inspire

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Put simply, EFFICIO GROUP offers 100% guaranteed brand equity, resells products, and creates premium communication plans with total respect to your luxury brand values. Our in-depth understanding of your uniqueness gives us the means to build a stronger image for your brands, wherever you set your goals.

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Everything we achieve is built around you. We adapt our processes and strategies to meet your specific needs and expectations. This is only possible thanks to the high standards of proximity and collaboration that our team of experts sets itself daily. EFFICIO GROUP is a human-sized company: this type of structure perfectly fits our ambition to build true, flexible and sustainable relationships.

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Creativity is key. Forward thinking allows us to identify game-changing opportunities in our various selling networks. We create strong and innovative communication plans to yield maximum value from your stocks to boost your visibility, enhance brand awareness and sales where you wish to prosper, worldwide.