Luxury Brands

Specialized tailor-made Barter for luxury and premium brands

PERFUMES & COSMETICS

For the launch of a new product, a brand-new cream or make-up line or perfumes or to boost your sales, we build tailored solutions around the strengths and uniqueness of the brand.

For our resale strategy, we consider expiry dates, local regulations but also local, cultural and physical specifications for each region we address. We transform your discontinued, ongoing, permanent and current collections stocks from your headquarter or from your subsidiaries worldwide into top communications in your key markets. We care about your brand equity and respect your resale environment (retailers, agents, distributors, etc.) to offer you the best retail options.

Cosmetics demand strong communication all year round, or during key periods of the year. EFFICIOGROUP supports the launch of your new products, the repositioning of your brand, the conquest of new territories and/or markets, reinforces your media plan, assists you in being more present at your key communication moments. All channels are relevant: media, events, incentives, key opinion leaders and digital communication stand out as key success factors to boost awareness, your sales and your visibility.

Case studies

Actions speak louder than words? For sure. Take a look at our several case studies and find out more on how we do business, how our clients benefit from expertise, and what you could achieve working with us. 

EFFICIOGROUP guarantees a total confidentiality to their clients: case studies remain anonymous.

cosmetiques efficio
A European perfume brand benefiting from a new identity and packaging exploits its large existing stock wanted to exploit its previous products stock to success its transformation in the US.
See case study
Perfumes & Cosmetics
cosmetiques efficio
A French luxury perfume brand wanted to launch a new fragrance for women in some key markets.
See case study
Perfumes & Cosmetics
cosmetiques efficio
A cosmetics and skincare brand which have never communicated in France before wished to benefit from the approaching summer season to promote its latest innovation.
See case study
Perfumes & Cosmetics