A cosmetics and skincare brand which have never communicated in France before wished to benefit from the approaching summer season to promote its latest innovation.
Financed thanks to its old products, the brand benefited from our bold online and offline campaign targeting the 25/45 women population.
Online
Outlets
Private sales
Fashion Magazines
Mobile / DigitalEFFICIO GROUP played on the summer season to create true buzz with an advertising campaign in the fashion and beauty magazines allowing an omnipresence of the brand with the beauty addicts environment.
A digital campaign complemented this spectacular action with ultra-targeted video on smartphones, making its product the must-have of the summer season.