Case study

It's a brand-new day: launching a new product

The demand

A French luxury perfume brand wanted to launch a new fragrance for women in some key markets.

Key figures

It’s a brand-new day: launching a new product

750 000€

STOCK VALUE

1 050 000€

BARTER budget

Our solution

EFFICIO GROUP proposed a campaign to create brand awareness towards ABC1 women through dedicated media channels mixing online, event and print communications. To finance it, we implemented a bold resale strategy founded on the brands attractive and fading limited editions.

Retailing characteristics

Stock location

France

distribution Channels

  • Online
  • Outlets
  • Corporate sales

Resale location

Africa, Latin America
Communication features

places of communication

Middle East, Asia, Europe and the US

Communication mix

  • Fashion magazines
  • Newspapers
  • Online influencers
  • Media Drive to Store event

EFFICIOGROUP built a communication strategy including advertising in the main fashion magazines and a frequency of dissemination in the most powerful newspapers throughout the launch of the brand’s new fragrance. The brand took advantage of EFFICIOGROUP’s expertise and had the opportunity to invite VIP clients to the top perfumery retailers for an exclusive event and thus boost the sales and the brand awareness. EFFICIOGROUP also collaborated with well-known influencers who created buzz among the millennials public and broadcasted content focusing on the brand’s universe and its new fragrance.
This partnership was set up with trendy and high potential websites.