A European perfume brand benefiting from a new identity and packaging exploits its large existing stock wanted to exploit its previous products stock to success its transformation in the US.
Thanks to an effective resale strategy, we connected the brand with US ambassadors and boost the brand’s visibility on key online and offline platforms.
Online
Outlets
Private sales
Corporate sales
Digital
Bloggers/Key Opinion Leaders
Magazine
Newspapers
NYC OOHBloggers and influencers have become key spokespeople thanks to a brand content campaign in partnership with the trendiest fashion and beauty websites.
The campaign was also supported by an enhanced exposure in the media: magazines, newspapers, billboards in New York and thus generating strong traffic in the retailer’s shops.