Case study

living the american dream

The demand

A European perfume brand benefiting from a new identity and packaging exploits its large existing stock wanted to exploit its previous products stock to success its transformation in the US.

Key figures

living the american dream

930 000€

STOCK VALUE

1 400 000€

BARTER budget

Our solution

Thanks to an effective resale strategy, we connected the brand with US ambassadors and boost the brand’s visibility on key online and offline platforms.

Retailing characteristics

Stock location

US

distribution Channels

  • Online
  • Outlets
  • Private sales
  • Corporate sales

Resale location

North and Latin Americas
Communication features

places of communication

US

Communication mix

  • Digital
  • Bloggers/Key Opinion Leaders
  • Magazine
  • Newspapers
  • NYC OOH

Bloggers and influencers have become key spokespeople thanks to a brand content campaign in partnership with the trendiest fashion and beauty websites.
The campaign was also supported by an enhanced exposure in the media: magazines, newspapers, billboards in New York and thus generating strong traffic in the retailer’s shops.