A premium high-end watch brand asked us to promote their women’s collection (less famous than their men’s) and target a younger audience.
EFFICIO GROUP offered a tailor-made campaign adapted to the target mixing relevant offline and online channels to convey a strong and relevant message. We capitalized on the brand’s collection close-out.
Auctions
Private sales
Preowned boutiques
Event sponsoring
Magazine
Newspapers
Digital (fashion websites)Mobile campaignThe dissemination of the “female” creative target in the trendiest magazines and the most influent newspapers allowed the company to increase its exposure among a young, urban and female audience.
EFFICIOGROUP has not only reinforced the brand’s presence in its main markets, but also created a link between the brand and a famous event (highly identifiable by the target audience), with the sponsoring of the forum dedicated to women.
The brand also benefited from a digital and mobile campaign, including video and advertorial content, to develop its database and generate traffic on the online store.