A Swiss watchmaker wanted to reinforce its presence in China, to boost its sales in a competitive market.
Communicating in China is particularly demanding since large cities are numerous and the communication needs are high. EFFICIO GROUP boosted the brand’s communication in the cities where it is distributed thanks to the resale of previous collection stocks.
To locally reach the inhabitants of the main Chinese cities, EFFICIO GROUP developed a campaign exploiting the publications frequency in the local newspapers at key moments of the year, such as the Chinese New Year or “Singles ’ Day“.
The billboard campaign also contributed to accelerating the brand awareness in second tier cities where EFFICIO GROUP identified the best opportunities.