Case study

from china with love: success in the far-east

The demand

A Swiss watchmaker wanted to reinforce its presence in China, to boost its sales in a competitive market.

Key figures

from china with love: success in the far-east

1 300 000€

STOCK VALUE

1 700 000€

BARTER budget

Our solution

Communicating in China is particularly demanding since large cities are numerous and the communication needs are high. EFFICIO GROUP boosted the brand’s communication in the cities where it is distributed thanks to the resale of previous collection stocks.

Retailing characteristics

Stock location

China

distribution Channels

  • Private sales
  • Online

Resale location

China
Communication features

places of communication

China

Communication mix

  • Magazine
  • Newspapers
  • OOH

To locally reach the inhabitants of the main Chinese cities, EFFICIO GROUP developed a campaign exploiting the publications frequency in the local newspapers at key moments of the year, such as the Chinese New Year or “Singles ’ Day“.
The billboard campaign also contributed to accelerating the brand awareness in second tier cities where EFFICIO GROUP identified the best opportunities.