Case study

opening a new market = creating unlimited opportunities

The demand

A prestigious French jewellery brand wanted to open the US market and establish itself as a major player in the area: a mission particularly ambitious due to fierce competition and tough penetration.

Key figures

opening a new market = creating unlimited opportunities

500 000€

STOCK VALUE

 

750 000€

BARTER budget

Our solution

We built an efficient resale strategy of brand’s products. The value created enabled the development of a campaign and strongly increased its brand awareness. The campaign also facilitated the brand’s referencing in many multi-brand points of sale.

Retailing characteristics

Stock location

UK and France

distribution Channels

  • Auctions
  • Preowned boutiques
  • Website

Resale location

Asia, Oceania, Eastern Europe
Communication features

places of communication

US

Communication mix

  • Mobile Digital
  • Fashion Magazines
  • Newspapers
  • Downtown OOH

In order to tap into the US market, EFFICIO GROUP successfully addressed the fashion-sensitive, well-off female audience in the main cities.
The publication of advertising in famous fashion magazines and in the most powerful newspapers enabled the development of brand awareness and exposure. The success of the campaign was supported by the high frequency of the publications.
At the same time, EFFICIO GROUP developed a large campaign of billboards to generate traffic at the points of sale, especially in New York. A digital, mobile and geo-tracking campaign efficiently completed this communication strategy.