A prestigious French jewellery brand wanted to open the US market and establish itself as a major player in the area: a mission particularly ambitious due to fierce competition and tough penetration.
We built an efficient resale strategy of brand’s products. The value created enabled the development of a campaign and strongly increased its brand awareness. The campaign also facilitated the brand’s referencing in many multi-brand points of sale.
In order to tap into the US market, EFFICIO GROUP successfully addressed the fashion-sensitive, well-off female audience in the main cities.
The publication of advertising in famous fashion magazines and in the most powerful newspapers enabled the development of brand awareness and exposure. The success of the campaign was supported by the high frequency of the publications.
At the same time, EFFICIO GROUP developed a large campaign of billboards to generate traffic at the points of sale, especially in New York. A digital, mobile and geo-tracking campaign efficiently completed this communication strategy.