A fashion and accessories brand for men wanted to develop a 100% digital campaign to support the launch of its new boutique’s opening in China and its new brand identity.
By exploiting the potential of the brand’s previous collection, EFFICIO GROUP created a 6-month online campaign targeting a younger, trendier and targeted audience.
EFFICIO GROUP delivered all its digital expertise to this fashion brand.
Thus, the brand disseminated content on relevant fashion websites and thanks to specific newsletters of influent magazines in China and in Europe.
A digital campaign using geo-tracking and strong targeting reinforced its branding campaign.